The Beard Struggle


seeMoreResults →
Hafþór Björnsson

THE SCENT YOU'VE BEEN WAITING FOR IS HERE...

POWER HAS A SCENT.
WE NAMED IT THE MOUNTAIN.

He crushed skulls in Game of Thrones. He owns the world's heaviest deadlift. Now Hafþór "Thor" Björnsson commands the one scent strong enough to carry his name.

tbs-icon

load up & unlock more

The more you grab, the more you get. No codes. No hoops. Just rewards for going big.

Don't forget to select your freebies in the cart!

Black Card
Black Card
Black Card
Black Card
Black Card
Black Card
Black Card
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image

NEW JULY DROP

THE MOUNTAIN BUNDLE

Built for a beard as powerful as Hafthor Bjornsson himself. This complete grooming arsenal-featuring Day Oil, Night Oil, Balm, Wash, and Conditioner-delivers unmatched strength, hydration, and control.

Train like Thor. Beard like The Mountain.

€99.90€133.00

USE CODE MOUNTAIN FOR EXTRA 20% OFF

OR 4 INTEREST-FREE INSTALLMENTS OF €19.98 WITH

Sezzle logo
CLAIM YOUR POWER
🚚 Order before 30 mins and we'll ship it today! 📦

🛡️ 90 days money back guarantee 🛡️

As Featured In

GQbeauty insiderthe new york timeshaute livingthe manualmens's health

PURE POWER IN EVERY DROP.

FOR MEN WHO LET THEIR SCENT SPEAK FIRST

Top Notes

Top Notes

Lemon. Bergamot. Pink Pepper.

Sharp. Clean. Hits fast.

Middle Notes

Middle Notes

Honey. Vanilla. Tobacco.

Warm. Addictive. Dark edge.

Base Notes

Base Notes

Amber. Ambergris. Vetiver. Patchouli.

Heavy. Grounded. Impossible to ignore.

Black Card
Black Card
Black Card
Black Card
Black Card
Black Card
Black Card
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image
TBS product pagination image

YOU'VE GOT THE SCENT NOW MAKE IT LAST

ADD THE MATCHING COLOGNE. 30% OFF WITH YOUR BUNDLE

Command every room with the signature fragrance worn by Hafthor Bjornsson, a scent forged for warriors and kings. Bold, masculine, and unforgettable—this cologne doesn’t whisper… it roars.

Crafted to evoke the raw power of the mountain, it blends rugged woods, crisp alpine air, and deep smoky undertones that linger like a legend.

€55.00€55.00

USE CODE MOUNTAIN FOR EXTRA 20% OFF

OR 4 INTEREST-FREE INSTALLMENTS OF €11.00 WITH

Sezzle logo
ADD THE MATCHING COLOGNE
🚚 Order before 30 mins and we'll ship it today! 📦

🛡️ 90 days money back guarantee 🛡️

BUILT FOR FULL BEARD DOMINATION

EVERYTHING YOU NEED. NOTHING YOU DON'T.

DAY OIL

Hydrates. Softens. Sharpens your scent all day. Feels clean. Smells lethal.

BEARD WASH

Strips dirt, not moisture. Smells like power, not drugstore soap.

BEARD BALM

Shape, control, and hold without stiffness. Look like you meant it. All day.

NIGHT OIL

Rebuilds overnight. Deep conditions while you sleep. Wake up with beard armor. Use it wet or dry, no rules.

BEARD CONDITIONER

Strengthens the foundation. Tames the wild. Less frizz. More structure. Viking-approved.

limited supply available

the mountain unboxed

Products loved by thousands

50,000+ Loyal vikings

Trustpilot
❞
StarStarStarStarStar

Highly Recommended

I've used your products now for the last 3 years and it just keeps getting better and better. Keep up the great work 100% would recommend
author

Kyle Gr

star verified

Verified customer

❞
StarStarStarStarStar

New Lease of Life

TBS has given me a new lease of life! It’s given me everything! ... The service is amazing and the products are honestly the best in the world!
author

Mr J.

star verified

Verified customer

❞
StarStarStarStarStar

Minimizes Itchiness

It helps minimize itchiness, prevents beard dandruff, and leaves your beard healthier and more confident-looking.
author

Big A

star verified

Verified customer

❞
StarStarStarStarStar

Improved Beard Routine

I got a the alfhiem's forest scent and love the scent. My beard care routine has drastically improved with this kit and my beard looks as good as ever.
author

Mr L

star verified

Verified customer

❞
StarStarStarStarStar

Amazing Scent

The scent is Amazing! I've gotten so many compliments. The quality of what the product provides. Like it says it does it top notch! I already feel transformed and on another level with my beard!
author

Cody H

star verified

Verified customer

❞
StarStarStarStarStar

Long-lasting Scent

This entire line is amazing. I've used a ton of different oils, balms, etc and the scene always wear off throughout the day. Not these. I constantly get whiffs of my beard all day long and the scent stays strong.
author

Chris B

star verified

Verified customer

❞
StarStarStarStarStar

TBS always delivers

This is a top quality product from a company that exceeds all expectations. There’s a reason this company is so highly respected and recognized as a leader in the beard care industry.
author

Edward G

star verified

Verified customer

FREQUENTLY ASKED QUESTIONS

The Mountain is an exclusive TBS scent co-created with Hafthor Bjornsson. Inspired by his strength and Viking legacy, this bold, masculine scent features notes of Lemon, Tobacco, Amber, and Vetiver. It's powerful, long-lasting, and built to dominate — just like Hafthor himself. Only available at The Beard Struggle.

VIP Launch: July 17th

Public Launch: July 24th

This is a time-limited and quantity-limited campaign — when it's gone, it's gone

Up to 30% OFF the full Hero Bundle

Exclusive tiered freebies based on your spend level:

  • $75+: Mountain Keychain + Sticker Pack
  • $125+: Mountain Socks
  • $175+: Mountain Hoodie

Buy both bundles (Full Hero + Cologne) to unlock all three freebie tiers and maximum savings

This campaign is strictly limited. We will only produce what we sell during the campaign period — once stock is gone, it's gone for good. Don't wait.

Because this isn't just another grooming bundle. The Mountain line represents something bigger:

  • Collaboration with a legend: Hafthor Bjornsson, The Mountain, 6x World's Strongest Man
  • Exclusive scent: You won't find the Mountain scent anywhere else
  • Limited availability: Once it's gone, we're not restocking — this is a one-time campaign
  • Massive value: Up to 30% OFF + exclusive freebies
No, campaign pricing is already heavily discounted and cannot be combined with other discount codes.
Orders will ship according to normal shipping timelines. However, since this is a limited campaign and demand is high, please allow for extra processing time during the first few days.
No, this is a one-time campaign only.
This is a limited-edition, one-time campaign. We have no plans to bring it back — so if you want it, grab it now or regret it later.